Raise a Glass! Friends of Glass wins global award for best social media
Friends of Glass has taken home the award for Best Social Media Campaign for the pan-European ‘Endless Lives of Glass’ campaign in 2016.
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The glass beer bottles have been the same for years but still there is pressure to improve. Paul McLavin, Marketing and Business Development Lead explains, “We understand our customers are always under pressure to improve their environmental standing. Fortunately, glass is already the most sustainable packaging material they can use and we are constantly improving our processes to offer an even better bottle.”
So where did they find an extra improvement? Well they just redesigned the bottle. Every bottle will now be 20 grams lighter. Doesn’t seem like a lot but it makes a huge difference. On a yearly basis, this saves 700 tonnes of glass and reduces CO2 by 455 tonnes. Impressive!