Friends of Glass has taken home the award for Best Social Media Campaign for the pan-European ‘Endless Lives of Glass’ campaign in 2016.
Friends of Glass has taken home the award for Best Social Media Campaign for the pan-European ‘Endless Lives of Glass’ campaign in 2016. The award was picked up by FEVE, the European Container Glass Federation, at the 2017 International Association Awards ceremony in Vienna last week.
This is the second year running that Friends of Glass has won this prize, having previously been awarded the same accolade for its ‘Taste of Europe’ campaign. This is a great result and highlights the collective effort made across the whole of Europe!
Commenting on the award win, Michael Delle Selve, Senior Communications Manager at FEVE said: “We are delighted with this level of recognition for our Friends of Glass campaign. Winning this prize for a second year running is testament to the work our national and central teams do to drive awareness of the positive and sustainable benefits of glass packaging. Glass is endlessly recyclable, giving it endless lives – and who better to tell this story than the glass itself!”
Why is wine stored in glass?
Glass bottles remain the best choice for wine lovers. New research showed that 94% of consumers in France prefer glass wine bottles over other packaging materials, such as bag-in-box. But why is it that we think of glass when we think of wine? Or why do we often store them horizontally? And are wine bottles sustainable?
What glass can you recycle?
More people than ever are recycling and we couldn’t be happier – as the glass industry, we love to be able to use recycled glass when we manufacture new containers. However, not all varieties can be used in production.
#EndlessCycle: How does recycling glass help protect the environment?
Have you ever wondered how glass is recycled? What happens to your used glass after you’ve put it into the bottle bank? The good news is that every single one of us can make a difference.
