Friends of Glass UK, M&S and Leeds City Council #RecyclingHero challenge
Friends of Glass UK launched initiative with Marks & Spencer and Leeds City Council to make consumers aware of the benefits of recycling glass.
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Friends of Glass has taken home the award for Best Social Media Campaign for the pan-European ‘Endless Lives of Glass’ campaign in 2016. The award was picked up by FEVE, the European Container Glass Federation, at the 2017 International Association Awards ceremony in Vienna last week.
This is the second year running that Friends of Glass has won this prize, having previously been awarded the same accolade for its ‘Taste of Europe’ campaign. This is a great result and highlights the collective effort made across the whole of Europe!
Commenting on the award win, Michael Delle Selve, Senior Communications Manager at FEVE said: “We are delighted with this level of recognition for our Friends of Glass campaign. Winning this prize for a second year running is testament to the work our national and central teams do to drive awareness of the positive and sustainable benefits of glass packaging. Glass is endlessly recyclable, giving it endless lives – and who better to tell this story than the glass itself!”