Become a Glass Guardian!
School children have been given the opportunity to become a Glass Guardian - we’ve worked with British Glass and teamed up with the National Schools Partnership to design a new recycling educational programme.
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Most beer glasses are similar to one another, but things are about to change. The DNA beer glass creates shapes according to your genetics to offer you a far more tailored drinking experience.
For instance, a pint might not be the right volume for you, so the project adapts is glass to that. The five principles it takes in to account are: capacity, glass thickness, opening diameter, sharpness of design and the complexity of the design.
All just based of your DNA. Cool right?