Ahead of World Oceans Day on 8 June, we built custom pop-up checkouts in selected supermarkets across Europe.
Whenever a glass-packaged item was scanned, it triggered an on-screen message of thanks – with unsuspecting shoppers finding themselves face-to-face with a pod of dolphins, who thanked them for choosing glass.
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Every year, ocean pollution kills over one million seabirds, 300,000 dolphins and 100,000 other sea mammals, along with countless fish. It’s estimated that by 2050 there will be more plastic than fish in our oceans. The numbers might be scary, but there are several things we can do to advocate for the health of our oceans: among these, one of the most ocean-friendly choices we can make is choosing to use and recycle glass.
With public concern over packaging waste reaching tipping point, we wanted to thank shoppers who choose glass at the grocery store. Change doesn’t necessarily have to mean drastic decisions: replacing other everyday packaging materials with glass is an impactful change that can add up to a big difference. And it takes very little.
Glass is endlessly recyclable, easily recycled and made from natural materials. Made from sand, soda ash and limestone – all raw materials which are found in nature – glass doesn’t release any harmful micro particles which could pollute the environment. Better yet, any beverage or food tastes better if packaged in glass. In short, buying glass is the eco-friendly solution that keeps our oceans, our marine ecosystem and the environment clean and safe.
Choose glass. Never litter. Always recycle.
Why is wine stored in glass?
Glass bottles remain the best choice for wine lovers. New research showed that 94% of consumers in France prefer glass wine bottles over other packaging materials, such as bag-in-box. But why is it that we think of glass when we think of wine? Or why do we often store them horizontally? And are wine bottles sustainable?
What glass can you recycle?
More people than ever are recycling and we couldn’t be happier – as the glass industry, we love to be able to use recycled glass when we manufacture new containers. However, not all varieties can be used in production.
#EndlessCycle: How does recycling glass help protect the environment?
Have you ever wondered how glass is recycled? What happens to your used glass after you’ve put it into the bottle bank? The good news is that every single one of us can make a difference.
