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Consumers encouraged to close the loop by recycling more glass

Did you know that glass can be recycled infinitely?

With #RecycleWeek running this week (25 September to 1 October 2017), there’s no better time to raise awareness of the positive impact on the environment when consumers take up recycling.

74% of empty glass bottles and jars are recycled across Europe, thanks to the efforts of consumers. 90% of that goes back into making new bottles and jars, because glass can be infinitely recycled in a closed loop: this means that recycled bottles are the most important resource to produce new ones. But we can of course do better – that’s why people should recycle more, not just on Recycle Week, but all year long.

According to a recent InSites survey commissioned by Friends of Glass across 11 countries in Europe, six in ten European consumers under 25 see glass as the most environmentally friendly packaging material. They also believe glass is the most recyclable packaging material, and the least harmful to the environment. However, the survey revealed that millennials are less aware of the environmental impact of packaging, compared to older generations.

That’s why Friends of Glass has teamed up with British rapper Doc Brown and Danish beer bottle band The Bottle Boys to promote glass sustainability through the medium of music and encourage millennials to recycle. From Louis Armstrong’s smooth jazz to the indie pop vibes of Peter Bjorn and John, young people were invited to join “singing bottles” in a bar on a musical journey showcasing exactly how varied the endless lives of glass can be. Check out this link.

Join us as a Friend of Glass at and support glass recycling during Recycle Week 2017. Because “IT’S WORTH IT!