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New survey reveals UK shoppers favouring ocean-friendly glass bottles and jars

The impact of last autumn’s BBC Blue Planet II series, which raised serious concerns about the poor state of our marine systems and oceans, continues to have a profound effect on public attitudes and behaviour. As people try to make more sustainable choices to protect the oceans, glass packaging – famously 100% recyclable and non-toxic - is proving to be a hit with shoppers, as revealed in a new survey by Friends of Glass.

The Europe-wide survey found that 73% of both Europeans and UK shoppers rate glass as the most ocean-friendly beverage packaging, while 83% of Britons (78% Europeans) have noticed a change in their own behaviour recently and pay more attention on the environmental impact of their daily life and actions. The survey also found that 78% of Britons ranked glass as their preferred beverage packaging choice.

Brook Hayes, Communications Manager at British Glass which manages the Friends of Glass campaign in the UK comments: “People have been shocked by what Blue Planet II revealed about the poor state of our oceans. When we asked respondents what sprung to mind when thinking about the ocean, ‘beautiful’ was one of the most popular words, but so was ‘polluted’. Making a positive choice for glass packaging, which is one of the most sustainable and eco-friendly forms of packaging on the shelves, is one small but significant thing we can all do to take care of our oceans now and in the future.”

Crucially, glass bottles and jars are made from recycled glass, sand, soda ash and limestone. All of the raw ingredients of glass occur in nature, and its unique properties mean that even if a glass container were to end up in the ocean or landfill, rather than being recycled, it will not release any harmful chemicals that may pollute and harm our marine systems.

For more information about the findings from the pan-European survey, visit

Choose Glass. Never Litter. Always Recycle.

Learn more about Friends of Glass on Twitter and Facebook

Join us as a Friend of Glass at



For further information contact:
Amanda Barry-Hirst, 07860 313576 / 01854 612248

Debra Pieri, 07801 545462


Notes to Editors

About the Consumer Barometer

This Europe-wide social media survey was targeted at consumers in 12 countries: Germany, France, Italy, UK, Spain, Austria, Croatia, Czech Republic, Poland, Slovakia, Switzerland and Turkey, from 29 March to 27 April 2018.

The purpose was to explore consumers’ attitudes toward packaging materials, and to spark a conversation on the environmental benefits of glass packaging. Overall, 6,256 responses were collected (316 UK).

About Friends of Glass

Friends of Glass is a pan-European community dedicated to promoting the right for consumers to be able to choose the food and drink products they love in glass packaging. Friends of Glass unites all those who believe glass is the clear choice for themselves, their families and for the environment. Friends of Glass UK is managed by British Glass Manufacturers’ Confederation.

About British Glass

As the representative body for the UK industry, British Glass communicates the sector’s value and interests – as well as fostering the collaboration and innovation – to secure a thriving, sustainable future for glass. British Glass helps members companies from across the glass supply chain to work constructively with industry and government stakeholders.