Friends of Glass urge brands to move back into glass after consumer survey results
Following Earth Day, the pan-European consumer movement Friends of Glass is calling on brands to make the switch back to glass.
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The ‘Glass Guardians’ campaign used Maths, English, Sciences and PSHE activities over the summer term to help children aged 5-11 understand why recycling glass is important.
Dave Dalton, chief executive of British Glass which together with the Friends of Glass movement has been driving the campaign, said:
“We’re delighted that the children are so enthusiastic – some at a very young age – about the qualities which make glass unique and precious, and why it does not damage the environment.
“They’ve gone home and passed the message on – and we all know that pester power works.”
The children promised to carry on recycling and 300 schools – including one in Accra, Ghana – entered a competition to show how they much they meant it.
The winning pledge was made by Fetterangus school in Aberdeenshire with the children singing an adapted version of ’Ten green bottles’ on video.
Schools pledges included:
Calstock School, Cornwall:
“I pledge to reduce, reuse, recycle. Make sure that all the recycling is in the right category and that no glass is binned!”
Yealmpstone Farm School, Devon:
“A few days ago in Kingsbridge I helped an old man pick up all the litter in the roads and streets.”
Ghana International School, Accra:
“I pledge to . . . separate food and beverage glass containers from ovenware and pyrex.”
Those still wanting to sign up and use the Glass Guardians resources can do so on the National Schools Partnership website.