Friends of Glass urge brands to move back into glass after consumer survey results
Following Earth Day, the pan-European consumer movement Friends of Glass is calling on brands to make the switch back to glass.
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Glass is an incredible material that can be recycled over and over again with no loss of quality. When you use glass packaging, there doesn’t have to be any waste. You can only guess how many times your bottle has been reincarnated or what type of bottle or jar it was before. It’s a message brought home in a new campaign that features rapper and comedian Doc Brown and Britain’s Got Talent contestants The Bottle Boys. The guys surprise young drinkers in a bar with their fun take on the endless lives of glass bottles and jars and why you should recycle them.
Take a look:
But did you know that each year, around half of the bottles and jars sold in the UK don’t get remelted back into glass? This is a real shame. Glass manufacturers are actually very keen to have your old bottles and jars because they use them to make new containers. This uses less virgin raw material, less energy and reduces CO2 emissions. So if you throw away glass packaging, it really is wasting a valuable resource.
We want everyone to get the glass recycling habit, which is why Friends of Glass is delighted to join millions of people from more than 70 countries taking part in Zero Waste Week. The week is a great way to learn more about how to reduce the waste you produce. Rachelle Strauss first organised the week nine years ago. Her passionate message has helped many people with their goal to reduce the waste they produce – and now she wants to help you too!