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Living more sustainably – is it really that difficult?

Today, we're living in a changing world - one where our environment is on the brink of a crisis. Every day, this requires us to make choices aimed at adopting a more sustainable lifestyle - one that allows us to enjoy a healthy and full lifestyle, while at the same time respecting the world around us.

But how can you lead a sustainable lifestyle? Is it really as difficult as you imagine? And above all.... what does it mean?

Riciclo del vetro e sostenibilita

First of all, what do we mean when we talk about sustainability?

The term Sustainability indicates a condition of development that is able to satisfy the needs of the current generation, but which at the same time does not affect the possibility of future generations to do the same. This term is very often linked to the  Sustainable Development Goals: a set of 17 goals which list problems where considerable work is needed, according to all member states of the United Nations, to find solutions. Also known as the “SDGs,” these 17 goals deal with a number of topics, ranging from issues of warfare, to achieving gender equality and the need to reduce pollution.

“How are my actions affecting the future? Am I really creating irreparable damage? What can I do to change things around me?” These are all questions that you might end up asking yourselves after getting familiar with the SDGs.



Reflecting on the impact that our choices can cause on the environment and on our health is a very important first step to then move on to concrete everyday actions. Examples could be:

  • choosing glass bottles and glass jars instead of plastic
  • making an effort to separate our recycling for collection
  • avoid littering on the ground
  • avoid purchasing disposable products
  • buying clothing from sustainable fashion labels.

Recycle, reuse, avoid waste: all good practices for the world around us

So where does glass fit in?  It has endless qualities and properties that make it a unique environmentally friendly material.

In fact, when it comes to sustainability, glass is unrivalled: it is composed of sand, soda ash and lime, all raw materials found in nature. This means that the environmental impact of the glass is minimal, as it does not release harmful chemicals into the environment.

Better yet, glass containers and bottles are 100% recyclable and for an infinite number of times – a unique feature that allows us to produce new containers with the same identical qualities in terms of taste and quality conservation. Used glass is not considered waste but a resource as it can be 100% recycled instead of ending up in landfills. Once you buy a glass container, it will have an almost infinite life, whether it finds a new use in our homes or it is recycled.

No matter how many times glass is recycled, its inert qualities are guaranteed to protect your food and drinks. That’s because glass does not interfere with its content, keeping all the delicious odours and flavours unaltered. This helps products to be stored safely for longer, even once opened – also helping to avoid food waste. It is no coincidence that high-end food products are stored and sold in glass!


Vetro, vivere sostenibile

Glass is a great example of bringing the circular economy to life. For starters, it fits easily into our daily lives. If each of us bought even one more glass product per week, it would have a positive impact on the health of our planet – and our own health.  So next time you’re deciding which product to pick up the shelves, think first of glass: the sustainable packaging choice for a healthy future, for planet and people alike.