The Europe-wide Friends of Glass initiative recently launched their ‘Endless Lives of Glass’ campaign to share the story of glass recycling and sustainability in an engaging, educational and humorous way.
‘Endless Lives of Glass’ sees well-known comedians from across Europe give life to a glass bottle on retailer shelves and talk with shoppers, in a bid to reinforce awareness on the unique environmental assets of glass packaging. Glass is endlessly recycled into new bottles and jars. This means no waste as well as less raw materials, energy and pollution. It is also the best packaging choice for consumer health and flavour preservation.
From Sally Phillip’s witty humour in the UK to Christophe Beaugrand’s charming French persona, and Diego Abatantuono’s unique voice in Italy, our ‘talking bottles’ took ordinary local shoppers by surprise, to highlight the many sustainable benefits of glass.
The ‘Endless Lives of Glass’ campaign is part of a wider three year project to showcase the benefits of glass and builds on a recent Europe-wide independent survey, commissioned by Friends of Glass alongside research agency Respondi, which found that 82% of respondents claim to always recycle their glass packaging. When investigated in more detail, over 94% of participants recycle their household packaging material, including glass and other items.
Created by Illustrious, a UK sound technology company headed up by Martyn Ware, formerly of the band Heaven 17, the innovative ‘talking glass bottles’ are made of 100% glass and feature a 3D-printed base retrofitted with Bluetooth technology to capture surround sound
This content series was recorded in supermarket stores in France, Germany, Italy, Poland, Spain and the UK.
UK ft. Sally Phillips: http://bit.ly/23inu0Z
France ft. Christophe Beaugrand: http://bit.ly/24hTGY8
Germany ft. Kaya Yanar: http://bit.ly/1pWyBj2
Spain ft. Ramón Langa: http://bit.ly/1UrtMeA
Italy ft. Diego Abatantuono: http://bit.ly/1Z2e2O7
Poland ft. Bartek Jędrzejak: http://bit.ly/23inGNY
Choose Glass. Recycle Glass. Love Glass!
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Notes to Editors
About Endless Lives of Glass
The ‘Endless Life of Glass’ campaign tells the story of glass recycling and glass’s environmental and socio-economic benefits in an engaging, educational and humorous way. The campaign raises awareness of the environmental benefits of Glass, encourages consumers to make an educated choice when choosing packaged food and drink products in the supermarket and to be part of the recycling initiative by bringing their glass items to their nearest bottle bank.
About Friends of Glass
Friends of Glass started in 2008 as an awareness campaign for glass packaging. It was created by FEVE, the European Container Glass Federation, an international not-for-profit association representing glass packaging for food and drink, flacons for perfumery, pharmacy and cosmetics and glass tableware makers. At almost 94,000 people, Friends of Glass unites a community from different countries in Europe and beyond who are convinced that glass is an ideal packaging material because of its unique environmental, economic and family-friendly benefits. Individuals, national organizations, agencies and companies that believe in the sustainability credentials of glass are also proud members of the community. Countries involved include United Kingdom, France, Germany, Italy, Spain, Austria, Switzerland, Poland, Croatia, Czech Republic, Slovakia.
About FEVE
FEVE, the European Container Glass Federation, is the association of European manufacturers of glass packaging containers and machine-made glass tableware. The federation represents the glass container industry at an international and European level, serving as a forum for examining common questions. FEVE maintains a dialogue with the European institutions and agencies on environmental, trade and other important issues relevant to the industry. The federation promotes glass packaging and glass recycling, complementing the activities of the glass industry at a national level.
For further information, please contact:
Michael Delle Selve, Senior Communications Manager, FEVE, m.delleselve@feve.org, +32 (0)2 5360080
Alexander Lazarou, Weber Shandwick, +32 (0) 2 894 90 14, ALazarou@webershandwick.com
For more information on the ‘Endless Lives of Glass’ campaign, visit www.friendsofglass.com
For more information on the Omnibus survey, see here
Look beyond the label and learn more with Friends of Glass on Twitter and Facebook
Join us as a Friend of Glass at http://news.friendsofglass.com
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