Consumers & Brands Hold Hands For Glass
Glass remains the favourite material among consumers and brands.
It looks good, it feels good and it's good for the environment.
Why wouldn't we choose glass?
Europe is the second largest glass market in the world meaning that there is both a consumer demand for the material, as well as brand investment and interest. The figures of glass consumption in Europe continue to rise as education on the benefits of glass are shared and learned.
According to Hakon Langen, packaging innovation manager for Carlsberg:
“If consumers have to choose, glass bottles are the preferred packaging material for beer”.
It remains a premium packaging material across all consumer spaces, from fast-moving consumer goods to luxury beverages. Glass is hugely desired due to the purity and elegance of its atheistic and touch.
Glass just keeps on giving.
Choose glass. Recycle glass.
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