Notes to Editors
- Doc Brown and the Bottle Boys are available for media interviews on request.
- The independent survey was conducted by InSites, on behalf of Friends of Glass. 17,377 European consumers in 11 countries were questioned about their perception and usage of glass packaging. The survey included a first sample size of 13,054 Europeans between 25-65 years old, with a focus on women (75% of surveyed consumers). The second sample size included 4,323 Europeans between 16-24 years old.
About Endless Chorus
The ‘Endless Chorus’ campaign tells the story of glass recycling and glass’s environmental and socio-economic benefits in an engaging, educational and humorous way. The campaign raises awareness of the environmental benefits of Glass, encourages consumers to make an educated choice when buying packaged food and drink products and to be part of the recycling initiative by bringing their glass items to their nearest bottle bank.
About Friends of Glass
Friends of Glass started in 2008 as an awareness campaign for glass packaging. It was created by FEVE, the European Container Glass Federation, an international not-for-profit association representing glass packaging for food and drink, flacons for perfumery, pharmacy and cosmetics and glass tableware makers. At over 116,000 people, Friends of Glass unites a community from different countries in Europe and beyond who are convinced that glass is an ideal packaging material because of its unique environmental, economic and family-friendly benefits. Individuals, national organizations, agencies and companies that believe in the sustainability credentials of glass are also proud members of the community. Countries involved include United Kingdom, France, Germany, Italy, Spain, Austria, Switzerland, Poland, Croatia, Czech Republic, Slovakia.
FEVE, the European Container Glass Federation, is the association of European manufacturers of glass packaging containers and machine-made glass tableware. The federation represents the glass container industry at an international and European level, serving as a forum for examining common questions. FEVE maintains a dialogue with the European institutions and agencies on environmental, trade and other important issues relevant to the industry. The federation promotes glass packaging and glass recycling, complementing the activities of the glass industry at a national level.
For further information, please contact:
Michael Delle Selve, Senior Communications Manager, FEVE, email@example.com, +32 (0)2 5360080
For more information on the ‘Endless Chorus’ campaign, visit www.friendsofglass.com
For more information on the InSites survey, see here
Look beyond the label and learn more with Friends of Glass on Twitter and Facebook
Join us as a Friend of Glass at http://news.friendsofglass.com