Key European journalists and bloggers joined Friends of Glass at EXPO for the Tour d’Europe launch event. A cooking session with Italian chef, Stefania Corrado, was followed by a unique wine and beer tasting session, hosted by Andreas Larsson and Jane Peyton. Speaking on behalf of the Friends of Glass community, Vitaliano Torno, President of FEVE, the European Federation of Glass Packaging Manufacturers said: “With the Feeding the Planet, Energy for Life theme, EXPO represents a unique platform for glass packaging represented by Friends of Glass. The #MapYourTaste campaign encourages consumers to choose glass packaging as best solution for their food and drinks.”
Speaking about the Tour d’Europe and #MapYourTaste campaign, taste expert Andreas Larsson said: “EXPO Milano is a fascinating global event, so when it comes to mapping the Taste of Europe, it’s the best place to capture such input.”
The #MapYourTaste campaign will continue to tour European cities as part of the Tour d’Europe in 2015, with the next stop being at Salon de la Revue du Vin de France on 5 June. The tour will continue until the end of 2015 also visiting other European cities such as London, Hamburg, Munich and Madrid.
For more information on the #MapYourTaste campaign, please contact:
Michael Delle Selve, Senior Communications Manager, FEVE, m.delleselve@feve.org ,+32 (0)2 5360080
Christian Prior, Weber Shandwick Brussels, +32 (0)2899013, cprior@webershandwick.com OR Liz Svilane, Weber Shandwick Brussels.
Defining Taste via the Friends of Glass Taste Map:
Salty, sweet, bland, sour or bitter are five taste categories that are generally agreed as the core parameters to define taste. Spicy and cool tastes can be added to broaden the spectrum. Friends of Glass has created a foundation taste map with global taste experts – this map will act as the basis for the campaign which will be further elaborated on as consumers contribute their own preferred taste. The experiment is open to everyone; mums, dads, nutritionists, dietitians, food lovers everywhere, be it fine-dining enthusiasts, professional chefs or home-cooking maestros, foodie bloggers, taste connoisseurs, wine sommeliers, beer buffs and home brewers – the list is endless.
How to take part and #MapYourTaste
Go to www.friendsofglass.com/mapyourtaste and complete the quiz to #MapYourTaste
Discover how your preferences will feed into the Taste Map
Learn more about different tastes from peer consumers and our Taste Makers
Join the Friends of Glass Community on Twitter at @friendsofglass or Facebook or on www.friendsofglass.com/tastemap to stay up-to-date the #MapYourTaste campaign or share your results and whether you are surprised
Enjoy the pure taste of your food and drink. Choose Glass