Brussels, Tuesday 28th April, 2015: Today, Friends of Glass launches its ‘Taste of Europe’ quest in a bid to map Europe’s diverse culinary culture.
Friends of Glass, an active community with members throughout Europe, is inviting consumers to #MapYourTaste. Having devised a fun online quiz, akin to a Buzzfeed quiz, Friends of Glass, is encouraging consumers to contribute to mapping the varying tastes of Europe. When the results are collated they will present an accurate map that represents a ‘Taste of Europe’.
To guide participants, Friends of Glass has created an online Taste Map – which is a platform that features the quiz and results as consumers input their taste preferences. The site also features interesting supporting facts about taste and how glass can preserve it.
To take part, consumers are invited to log onto Friends of Glass. All answers will be used to define personal taste profiles such as salty, sweet, bland, sour or bitter as well as showing how our tastes differ, depending on where we live. Consumers all over Europe can see how their individual preferences compare to those of the country they live in and to those of other European countries. They can also refer to specific information on taste from renowned taste experts assembled by Friends of Glass to support this unique project.
Speaking on behalf of the Friends of Glass community, Vitaliano Torno, President of FEVE, the European Federation of Glass Packaging Manufacturers said: “FEVE is committed to make consumers aware of the benefits of glass packaging. The ‘Look Beyond the Label’ campaign focused last year on health and the inertness of glass. With #MapYourTaste, we are supporting consumer trends and European Food and Beverage cultural heritage.”
Friends of Glass joined forces with globally renowned taste experts such as Andreas Larsson, Swedish Wine Sommelier, voted Best Sommelier of the World; Arno Steguweit, Europe’s first Water Sommelier from Germany; Caroline Furstoss, French Wine Sommelier 2014; Professor Giorgio Calabrese, a renowned Italian Nutritionist; Guillermo Cruz, voted Spain’s Best Sommelier in 2014; Jane Peyton, UK Beer Sommelier of the Year 2014-2015; and Christophe Baert, chef and Vice-President of the Belgian Euro-Toques Association – to create a foundation European Taste Map.
Speaking about the campaign, taste expert Andreas Larsson, Best Wine Sommelier of the World said: “I am partial to a glass of white wine, maybe a glass of Riesling, yet I would also say my taste buds are quite receptive to salty flavours, so I was delighted to discover that my taste profile is salty. I am excited to partner with Friends of Glass as a Taste Maker for this unique challenge. It’s entertaining and I’m confident it will lead to lots of debate amongst people all over Europe as they discover their own taste.”
The #MapYourTaste campaign will go on a Tour d’Europe to various European destinations during 2015. So why not join Friends of Glass at EXPO Milano from 25-29 May, at Salon de la Revue du Vin de France on 5 June or at Taste of London from 17-21 June? The campaign will continue until the end of 2015 also visiting other European cities like Hamburg, Munich and Madrid.
How to take part and #MapYourTaste
Go to www.friendsofglass.com/mapyourtaste and complete the quiz to #MapYourTaste
Discover how your preferences will feed into the Taste Map
Learn more about different tastes from peer consumers and our Taste Makers
Join the Friends of Glass Community on Twitter at @friendsofglass or Facebook, or on www.friendsofglass.com/tastemap to stay up-to-date the #MapYourTaste campaign
Enjoy the pure taste of your food and drink. Choose glass
For more information on the #MapYourTaste campaign, please contact:
Michael Delle Selve, Senior Communications Manager, FEVE, firstname.lastname@example.org ,+32 (0)2 5360080
Christian Prior, Weber Shandwick Brussels, +322899013, email@example.com OR firstname.lastname@example.org