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Tastes of Europe

Our Mission

A universal truth across all cultures is that food and drink unites and binds. In our ever-changing world, Friends of Glass is issuing a challenge to consumers to see what are the tastes we most identify with across Europe.

Because Friends of Glass knows that preserving these tastes from farm to table is a step in bringing us closer together.

Explore the tastes!

Which taste are you?

Take the quiz

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Friend of Glass

Look at Taste Makers
Christophe Baert Christophe Baert
Giorgio Calabrese Giorgio Calabrese
Guillermo Cruz Guillermo Cruz
Caroline Furstoss Caroline Furstoss
Andreas Larsson Andreas Larsson
Jane Peyton Jane Peyton
Arno Steguweit Arno Steguweit
The Tastes of Europe
  • Sour
  • Bland
  • Bitter
  • Salty
  • Cool
  • Sweet
  • Spicy
Check out the Taste of Europe

According to , the Taste of is…

According to , the taste of this country is..

According to , the taste of this region is..

Discover more about this taste

The taste of

The taste of

lorem ipusm some other text about this country...

Top 3 most popular tastes

1.
spicy
2.
bland
3.
sour

#MapYourTaste

Results of the quiz

Products that represent your country

1.
Whisky
2.
Jam
3.
Beer

IT’S FRIDAY NIGHT – WHAT’S YOUR PLEASURE?

40%

Red Wine

30%

Cup of tea

25%

Sparkling wine

WHICH WORD WOULD YOUR FRIENDS USE TO DESCRIBE YOU?

40%

Red Wine

30%

Cup of tea

25%

Sparkling wine

WHAT WOULD YOU BUY AT A SUPERMARKET?

40%

Red Wine

30%

Cup of tea

25%

Sparkling wine

Discover more about this taste

Top 3 Regions

Name of region

30%

Name of region

30%

Name of region

30%

The Taste of Europe

In an attempt to map the Taste of Europe, Friends of Glass, a European forum promoting glass packaging, challenged European citizens of all backgrounds to share their preferences on flavour and supermarket shopping habits. Six months and over 29,000 European responses later, this is what we found..

Top 3 Tastes

1. Bland
2. Bitter
3. Sweet

Europeans Love to Start Their Day With...

Cup of Coffee
Glass of Water
Cup of Tea
Only the English Prefer a Cup of Tea

Favourite Pickle

Cucumbers
Watermelon Rind
VS
Mostly eaten by Eastern Europeans

If Europeans Could Be a Food...

They Would be a Pasta!

Favourite Drinks

Europeans Love Beer
VS
Italians Love Juice

While Enjoying Their Food, Europeans Listen to...

Classic Rock & Pop
Lady Gaga Anyone?

Basic Condiment

Europeans Love Olive Oil!

Favourite Cooking Ingredients

Spices
Herbs
Salt
Chili
Butter
Red Wine
Cream
Honey

When food shopping, Europeans...

Choose Fresh Ingredients
Make a List and Stick to it
Look out for Special Offers

At night, Europeans Would Describe Themselves as...

Fun
Funny
Reserved
But Germans are Quiet

87% of European consumers prefer glass packaging for their food and drinks

    Why glass?

  • Glass is made from all natural materials and is 100% infinitely recyclable, refillable and reusable
  • Glass best preserves the taste and quality of your food and drink
  • Glass is the safest packaging choice for your health
  • Glass containers have been used for over 5,000 years and are part of the European cultural heritage